🚀 Server-Side Tracking (CAPI)
Meta Conversions API integration for complete data accuracy:
- 🍎 Bypass iOS 14+ App Tracking Transparency restrictions
- 🛡️ Beat ad blockers - server-side can't be blocked
- 📈 Recover 20-40% of lost conversion data
- ⚡ Automatic event deduplication
- 🎯 Enhanced match parameters (email, phone)
Available on Pro plan ($29.99/mo)
🎯 Automatic Event Tracking
All standard Meta Pixel events tracked automatically:
- 👁️ PageView - All page visits
- 🛍️ ViewContent - Product page views
- 🛒 AddToCart - Add to cart events
- 💳 InitiateCheckout - Checkout started
- ✅ Purchase - Completed orders
No coding required - works automatically
📊 Product Catalog Feed
Auto-generated XML product feed for Facebook & Instagram:
- 🔄 Auto-updates with product changes
- 🛍️ Facebook & Instagram Shopping compatible
- 🎨 Dynamic Product Ads support
- 🚫 Product exclusion management
- 🎯 Optimized product matching
Available on Pro plan
📡 BigCommerce Native Integration
Built specifically for BigCommerce:
- 🔧 Scripts API v3 integration
- 🚀 One-click pixel installation
- 🔄 Works with any theme automatically
- 🔒 Secure OAuth authentication
- 👥 Multi-user support
No theme editing required
🎨 Custom Event Tracking
Advanced engagement tracking for retargeting:
- 📜 Scroll depth tracking
- ⏱️ Time on site tracking
- 🖱️ Button click tracking
- 📄 Specific page visit tracking
- 📝 Form submission tracking
Available on Advanced & Pro plans
📊 Real-Time Dashboard
Monitor and test your tracking:
- 📈 Live event monitoring
- 📅 Event history log
- 💾 Usage tracking & analytics
- 🧪 Built-in API testing tools
- 🔍 Event debugging
Included in all plans
⚡ Event Deduplication
Prevent double-counting conversions:
- 🔢 Automatic event_id generation
- ✅ Prevents double-counting
- 🎯 Accurate conversion attribution
- 💰 True ROAS calculations
- 🔄 Pixel + CAPI coordination
Automatic when using CAPI
🔒 Privacy & Compliance
GDPR compliant with full data protection:
- 🔐 No customer PII stored
- 🔒 Secure data transmission
- 🗑️ Automatic data deletion
- ✅ GDPR compliant
- 🔑 SHA-256 data hashing
Privacy-first approach
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